Effective communication

Benefits

Communication takes place on 2 levels: the content level and the relationship level. Which matters more: the content level? The relationship level? Both are important, but the order is decisive.

The way you are perceived as a person, as a conversation partner, also determines how WHAT you have to say is perceived. If people like you, there's a good chance they'll also like what you want to communicate.

«Effective Communication»: by this we mean persuading without steamrolling others. Because what's true is not what A says, but what B hears. In this workshop, participants learn tools for keeping the lead in an appreciative way, convincing others of their concern, and handling difficult situations – always at eye level with their counterpart. Without becoming defensive or going on the attack

Objectives

Possible goals of your in-house communication workshop could include:

Participants

• are aware of the elements of convincing communication
• recognise their strengths and personal areas for development in communication
• practise active listening to shape conversations constructively
• communicate empathetically while remaining clear on substance
• handle objections and difficult situations with confidence

Content

• What makes communication effective?
• How to make the most of your impact in a conversation
• The interplay matters: body language, voice and content
• How to formulate your messages in a focused and understandable way
• Conveying confidence: Active listening and paraphrasing
• Being at eye level: speaking the language of your target audience
• Knowing your role: high status – equal status – low status
• Controlling your own reaction: The four-ears model by Friedmann Schulz von Thun
• Staying true to yourself: Dealing with killer phrases and objections
• When things get difficult: relationship level vs. content level
• The meta model of language
• Arguing persuasively: Structures for effective arguments
• Short and to the point: Summing up the message concisely
• Making content provable: Telling your own experiences
• Preparing for conversations: Start clearly, keep a common thread, finish strong
• Mental and physical exercises for a successful outcome