Corporate seminar

Storytelling

Benefits

Stories are the oldest form of human communication – and to this day the most powerful. Whether in presentations, meetings or everyday life: those who speak in images and stories reach people on a deeper level. Facts stay in the head, stories go to the heart.

Stories also create closeness, awaken emotions and make complex matters understandable. They build bridges between people because they make experiences relatable and content tangible. Studies show that information packaged in stories is remembered up to 22 times better. Stories touch us – and where there is emotion, impact, trust and connection are created.

In our workshop «Storytelling» your employees learn how to package their content in a way that sparks curiosity, stays in memory and truly moves people. Together we practise turning their messages into exciting narratives and finding metaphors. So that they convince not only intellectually, but also emotionally.

Objectives

Possible goals of your in-house workshop could include:

Participants

  • convince with a clear story
  • learn which images and metaphors bring their content to life
  • find the “right” images and stories for their goal
  • recognise how emotions make their content even more unforgettable
  • practise using storytelling in presentations, leadership and communication

Content

  • What makes stories so powerful?
  • The psychology behind storytelling – why our brain loves stories
  • Storytelling in a business context: from meeting to stage
  • Finding key messages and embedding them in a story
  • The hero's journey: Structure for powerful stories
  • Story archetypes and how to use them
  • Using images and metaphors to bring content to life
  • Deliberately integrating emotions into stories
  • Building suspense: from the first sentence to the end
  • Storytelling for numbers, data and facts
  • Storytelling in leadership: Leading people through narratives
  • Body language and voice as amplifiers for stories
  • How the nonverbal, paraverbal and verbal levels of communication interact

Possible content of your in-house workshop could include:

You train with us in a playful yet practical way. We don't just talk about what matters – you should experience and feel it, see and hear it! You bring a current topic to the workshop, which we bring to life through storytelling. You present your results several times in front of colleagues, stand in front of the camera and receive feedback.

The focus is on doing it yourself. Practice takes centre stage. We're happy to respond to participants' spontaneous needs.

The content and goals are only a suggestion. We'll advise you beforehand on how best to coach your employees so that their presentations succeed. Contact us for a consultation and a quote. We look forward to hearing from you.

Conclusion:

Managers, project leaders and employees in key positions who can tell stories create orientation and meaning. They bring people on board, inspire and move them. In this workshop, your employees learn how to lead, inspire and convince through stories – authentically and purposefully.

Coach

Sibylle SommererInhaberin Speak GmbH
Trainerin, Coach und Dozentin für Auftritte
To the profile

Feedback

What participants say.

  • Ich möchte mich nochmals ganz herzlich bei dir für den gestrigen Workshop bedanken!❤ Die Strukturen und Hilfsmittel, die du uns vermittelt hast, sind sehr hilfreich, und der praxisnahe Bezug unterstützt enorm dabei, das Gelernte im Alltag umzusetzen. Ebenso möchte ich mich für die angenehme und wertschätzende Lernatmosphäre bedanken, die du geschaffen hast – das ist keineswegs selbstverständlich und dir wirklich hervorragend gelungen.
    MelanieApril 2026
  • Zunächst möchte ich dir ganz herzlich danken – du hast die Storytelling Session mit so viel Motivation, Energie und Begeisterung gestaltet! Ich habe unglaublich viel gelernt und mitgenommen. Besonders schön fand ich, dass dies ganz ohne viele Slides und Frontalunterricht möglich war, sondern durch den lebendigen Austausch im Raum, deine wertvollen Tipps und die vielen praktischen Übungen. Besonders gefallen hat mir: Deine lebendige, energiegeladene und mitreissende Moderation. Dein persönliches Feedback zu meinem Pitch und deine unterstützende Art. Der abwechslungsreiche Ablauf – wir sind einfach gestartet und haben zwischendurch immer wieder neue Inputs bekommen. Die Videoaufzeichnung: Mir war gar nicht bewusst, dass ich dazu neige, mich beim Präsentieren nach vorne zu lehnen – eine sehr hilfreiche Erkenntnis! Ich habe unglaublich viel mitgenommen und bin rundum begeistert! Vielen, vielen Dank für dein engagiertes Coaching und die inspirierende Session.
    BarbaraApril 2026

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Authentically successful

Only when we ourselves are convinced can we convince others. It's important to know where our strengths lie.

Body language and voice

Words make up the content – but body language and voice determine the impact. Anyone who wants to appear present, persuade and inspire needs both in harmony.

Storytelling

We clarify what suits your situation in a free introductory conversation.

Request a quote+41 52 536 55 70