Media training

Benefits

As an expert in your field, as a leader with great responsibility, you are expected to come across as competent, confident and likeable in front of camera and microphone.

Even if you may have already completed media training – you might want to prepare more thoroughly for an important appearance.

Your individual coaching could be like a dress rehearsal. We work on your specific media appearance: we reflect on your message, your answers and your overall presence skills.

Perhaps you have also received feedback on one of your appearances and would like to dig deeper into a specific point and refine it.

The more you know about how the media works, about its laws and constraints, the more relaxed and confident you'll be with journalists. Even when you need to convince internally with microphone and camera, it's worth practicing the principles of on-screen communication.

We define the goals and content of your individual coaching in a preliminary discussion.

Objectives

• train in a playful yet practical way.
• say what matters most in the shortest possible time
• understand that you need to set yourself a goal
• You prepare simple key messages
• You work with stories and images
• You practice with a competent sparring partner

Content

Possible content of your media coaching could include:

What does it mean to come across as convincing on camera?

How the verbal, paraverbal and nonverbal levels of communication interact

You never get a second chance to make a first impression

Speaking without words: the meaning of body language on screen

Getting the voice right: delivering the message convincingly

How I direct the audience's attention

Audience-appropriate language: communicating messages clearly

The power of the beginning and the end

Background, lighting, framing, etc.: How to put myself in the best light.

How to come across as an expert, competent AND passionate

How to keep the lead when in the role of the accused

Statements: getting the message across in 30 seconds

Interviews: good answers, briefly

Exercises for voice, body, energy

Exercises against stage fright, nervousness

We train statements, interviews, debates and duplex interviews, as needed.

Until then: Think about which questions might be asked of you as an expert and prepare a 30-second answer.