Presentation skills and rhetoric
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Workshop
Storytelling
Objectives
Stories are the oldest form of human communication – and to this day the most powerful. Whether in presentations, meetings or everyday life: those who speak in images and stories reach people on a deeper level. Facts stay in the head, stories go to the heart.
Stories also create closeness, awaken emotions and make complex matters understandable. They build bridges between people because they make experiences relatable and content tangible. Studies show that information packaged in stories is remembered up to 22 times better. Stories touch us – and where there is emotion, impact, trust and connection are created.
In this workshop, you learn how to package your content with storytelling so that it sparks curiosity, stays in memory and truly moves people. Together we practice turning your messages into exciting narratives and finding metaphors. So that you convince not only intellectually, but also emotionally.
- know how to convince with a clear story
- learn which images and metaphors bring your content to life
- recognise how emotions make your content even stronger
- You practice using storytelling in presentations, leadership and communication
Content
- What makes stories so powerful?
- The psychology behind storytelling – why our brain loves stories
- Storytelling in a business context: from meeting to stage
- Finding key messages and embedding them in a story
- The hero's journey: Structure for powerful stories
- Story archetypes and how to use them
- Using images and metaphors to bring content to life
- Deliberately integrating emotions into stories
- Building suspense: from the first sentence to the end
- Storytelling for numbers, data and facts
- Storytelling in leadership: Leading people through narratives
- Body language and voice as amplifiers for stories
- How the nonverbal, paraverbal and verbal levels of communication interact
You register as an individual and train in a group. The workshop lasts one day. The focus is on DOING IT YOURSELF:
You will try things out, practice, receive feedback and stand in front of the camera several times.
We look forward to seeing you!
Until then: Consciously tell someone a story without shortcuts. The more details, the better. How does it feel? How does the listener react?
Coach
Sibylle SommererInhaberin Speak GmbH
Trainerin, Coach und Dozentin für AuftritteTo the profile
Trainerin, Coach und Dozentin für AuftritteTo the profile
Feedback1
Liebe Sibylle Ich dachte vorher, dass ich keine gute Erzählerin bin, aber Storytelling ist einfacher als gedacht und macht zudem Spass. Du hast uns vor allem gut erklärt, worauf es ankommt und mir die Zuversicht gegeben. Vielen Dank dafür. Liebe Grüsse Annika
AnnikaDecember 2025
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Feedback
What participants say.
Liebe Sibylle Ich dachte vorher, dass ich keine gute Erzählerin bin, aber Storytelling ist einfacher als gedacht und macht zudem Spass. Du hast uns vor allem gut erklärt, worauf es ankommt und mir die Zuversicht gegeben. Vielen Dank dafür. Liebe Grüsse Annika
AnnikaDecember 2025
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Six spots per session — you register as an individual and train in a group.