Workshop

Media training

Benefits

In our «Media Training» you will learn how to appear clear, confident and authentic in front of the microphone and camera. We practice the professional handling of journalists, train concise core messages and develop strategies for confidently handling critical questions.

Objectives

  • feel comfortable in front of the camera.
  • know the rules for dealing with TV media.
  • learn how to get your message across precisely in just a few sentences.
  • You know techniques to stay composed even in stressful situations
  • You know how to confidently master difficult or unexpected questions

Content

  • Understanding the media: how journalists think,
  • Typical questions and traps you should know
  • What does it mean to come across as convincing on camera?
  • How the verbal, paraverbal and nonverbal levels of communication interact
  • You never get a second chance to make a first impression
  • Body language on camera: posture, gestures, gaze – how to appear composed
  • Voice & language: clear, calm, pointed – so you stay understandable and credible
  • Sharpening your messages: how to sum up complex content in 1–2 concise core sentences
  • Story instead of jargon: telling content so it sticks
  • Statements: getting the message across in 30 seconds
  • Interviews: good answers, briefly
  • Crisis statements: what to do when questions become uncomfortable or provocative
  • Technology and setting: light, camera, sound – small details with a big impact.
  • Dealing with nervousness: tools to stay calm in stressful situations.

You register as an individual and train in a group. The media training lasts one day. The focus is on DOING IT YOURSELF:

You will try things out, practice, receive feedback and gain confidence. We always work with video feedback.

We look forward to seeing you!

Until then: watch an interview – whether on TV, on YouTube or in a podcast. Notice what appeals to you and what doesn't. That's exactly what the training is about: recognizing impact, shaping it consciously – and staying genuine.

Coach

Sibylle SommererInhaberin Speak GmbH
Trainerin, Coach und Dozentin für Auftritte
To the profile

Feedback

What participants say.

  • Noch einmal auf diesem Weg herzlichen Dank für den spannenden und interaktiven Workshop. Ich habe viel gelernt und fand die vielen Übungsmöglichkeiten sehr wertvoll – denn in der Theorie ist ja alles immer «»klar»» und «»logisch»», bis man es das erste Mal selbst umsetzen soll. 🙂 Auch die «»Spickzettel»», insbesondere die Tipps & Tricks für Medienauftritte, werden mir in meiner Arbeit künftig noch sehr nützlich sein.
    MarisaNovember 2023

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Media training

Six spots per session — you register as an individual and train in a group.

Log in+41 52 536 55 70